“Traditionally, industry-leading BI tool vendors relied heavily on other technologies to access, transform, cleanse, integrate, and manage the data their tools would bring to life in the form of reports, briefing books and dashboards. Skilled IT professionals created data warehouses, data marts, OLAP cubes, and other intermediary managed environments. These environments were modeled and developed based on well-understood rules about how business worked at the time the BI project started…”
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Bob Potter is Senior Vice President and General Manager of the Business Information and Analytics Business Unit at Rocket.