• May 27, 2020

Rocket at 25: Helping customers solve business problems for 40 years with Rocket AS

Rocket AS logo

AS 40 Years Cake
“40 amazing years – WOW – what an achievement! A special Day for everyone who has helped to make this very significant milestone possible, whether it being in the development, support, use, or any other involvement. My congratulations to you all. And a huge THANK YOU for your contribution.”
Tony Temple, 1st April 2015

As we celebrate Rocket’s 25th anniversary we’ve been looking at some of the great innovations that the company has made since 1990. This week, however, we’re going all the way back to 1975, when men wore bellbottoms with no apparent sense of irony. That’s because this week the Rocket AS (Analytics Server) product celebrates its 40th anniversary. AS, developed by the ASTRAC Lab, provides sophisticated business analytics and related application development on both mainframe and multiplatform systems.

How the product started is a simple story of listening to customer needs and challenges and then building a solution to solve them – which is just how Rocket started 25 years ago.

As with many Rocket products, the story of AS involves IBM. It began in the early 1970’s in the heart of London, a few hundred yards from St Paul’s Cathedral. IBM had a bureau service, which today would be known as Software as a Service. This service ran on a System/360 mainframe and included software to help solve various business problems such as data selection, statistics, forecasting, and financial modelling. The problem was that each of these programs had different user interfaces and held its data in different formats, meaning that users needed to wait for a programmer to write a data conversion program before they could take the results from one program and use it in the next.

IBM AS Announcement
The initial IBM AS announcement newsletter

In 1974 IBMer Tony Temple started a project to create an integrated suite of business tools around a common data management and reporting system. The solution needed to allow users to solve business problems by themselves, and importantly without needing dedicated programmers. Nine months later, on April 1st 1975, a new product was released – IBM AS.

As a footnote, only a few days before the announcement the product was going to have a different name – IBM Mantis. At the last minute, someone in IBM management said this was unsuitable. Tony suggested Application System and “AS” was born.

From the beginning, the AS team realized the key to success for the product was “service to the customer” – listening to the users and quickly providing solutions for their problems. With these values the AS product quickly grew in popularity, and within a couple of years there were customers in 18 different countries. The AS team also grew and in 1978 moved from London to a new IBM site being built in Warwick, at the center of England on a former pig farm.

1981 AS Remote Meetings Newsletter 60
1981 AS Remote Meetings Newsletter

The innovation continued in Warwick with support for the latest “visual display units,” an integrated email client, and in 1981 a remote meeting capability with screen sharing was added…15 years before WebEx!

As you would expect, the AS product has significantly evolved since 1975, especially since ASTRAC took over development and support from IBM in 1997 and continued with the acquisition of ASTRAC by Rocket in 2005. AS now also includes multiplatform servers, desktop and web browser clients, and a Windows/Linux IDE built on Eclipse.

AS is still one of most powerful analytics suites for z/OS and z/VM, and parts of it are now being reused in other Rocket and IBM products. Forty years on AS continues to help businesses around the world solve problems, using the same Rocket values today that kickstarted the products success all those years ago.

AS Logo
The AS logo
1979 AS VDU Newsletter 47
Using AS with IBM Visual Display Terminals

George Smyth 1 Posts

George Smyth is Managing Director of R&D in the Rocket AS Lab


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    Ian Sutherland Reply

    May 14, 2015 at 5:01 pm

    Congratulations to all involved the development, support, marketing and users of AS over the last 40 years. What a great product that is still being used and enhanced all the time. I have many happy memories of ecstatic users getting a solution to their day to day computing needs..

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