• July 6, 2022

Live from IBM Insight2015: Where will the Cognitive Era take us?

WatsonIf you’ve been following along with the happenings at IBM Insight 2015 (#ibminsight), you may have heard some of the amazing news surrounding the continued advancement of Watson and how this technology is bringing us into the Cognitive Era. So what does this mean for you and me?

Think about all of the decisions that you have to make throughout your day, both professionally and personally. Oftentimes, it’s hard to find your way through the noise and just find what you’re looking for. That’s where tools including apps, Web pages, and social media services will eventually be able to help you find just what you’re looking for.

Imagine that you’re on a team, trying to pull together the most relevant information for a presentation. This could be a sales opportunity, a new marketing campaign, or anything really. Today, finding that information often involves leaning on many resources in an organization, including file shares, internal resource pages, and most often, your own tribal knowledge you’ve established over time. Now, stop and think for a minute–what if you were new to the organization and didn’t have any of this intrinsic knowledge already at hand?

This is really where cognitive computing shines. Instead of searching for each item, you tell a service (very simply) what you’re looking for. Forget about understanding search patterns, or where the resources reside. You just ask, or type, “I need sales and marketing material for the launch of our new product.” These services interpret your request, and in a matter of seconds, deliver the content to you. This allows us to spend more time each day focusing on what matters, and a lot less time looking for content.

So there’s a business advantage, but how will cognitive analytics impact us personally?

Whether we like it or not, we all have to go to the doctor to stay healthy. Unfortunately, in some circumstances, these reasons are for an emergency. There’s a lot of information that doctors need in these emergencies, and getting to the right information as expeditiously as possible can have a significant impact on the treatment you receive. However, today most of us are connected to the world we live in through a variety of mobile and IoT devices.

Some of those devices already contain critical information the hospital needs to treat you in the most effective way possible. A great example of this is the Health app in iOS. With cognitive computing, you could enable the hospital connect to your device, and instantly receive information that’s relevant. This could include everything from your current health care information, all the way to a connected fitness device that may track things like vitals.

With cognitive computing, now imagine that as soon as you walk into the hospital, you’re recognized, your health care information is immediately available, and important vitals are shared with the hospital staff–cutting massive amounts of valuable time off diagnosing a critical issue. Hopefully though, it’s just a cold that can be remedied with some chicken soup.

It was stated at Insight2015 that by 2018, over 50% of people will be connected to cognitive services in some way. The great news about this is that we should have tools that allow us to perform at our best in our jobs, but also receive the best possible services possible as well.

To learn more about what Rocket Software is doing at Insight2015, be sure to follow us on Twitter @Rocket and here at the Rocket Blog. If you’re at IBM Insight this week, stop by booth 610 and visit us to learn how we’re investing in the Cognitive Era and register to win a custom Rocketcaster guitar!

Jeremy Regnerus 0 Posts

Rocketeer emeritus


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