• June 26, 2019

Day one! IBM Think 2019.

I’ve never been to an IBM event before.

I’ve been with Rocket for just over two years now, and though I know IBM is our most important partner, I’ve never been immersed in that partnership like I am here at Think. This year, the four-day event happens to be taking place over the 14th of February— Valentine’s Day. Rocket loves IBM and our customers, so we obviously had to take advantage of the holiday.

As a software business that aspires to bring humanity, trust, empathy, and love into our partner and customer relationships, we couldn’t miss this chance to bring some extra l-o-v-e with us to California. Our theme at Think is “Rocket Loves Me,” and Think attendees can see we mean it when they swing by our booth throughout the week! (Hint: look for the booth COVERED in pink hearts.)

IBM Think will have upwards of 30,000 attendees this week, and most everyone will be passing through the expo hall at some point or another. That means 30,000 opportunities to make a meaningful connection with fellow tech professionals, customers, and IBMers. Now, I’ve never worked a tradeshow booth in my career before today. It’s not—strictly speaking—what I signed up for when I joined Rocket to be a copywriter. But in the few hours I’ve spent with the Rocket events team, I’ve enjoyed talking to those who have drifted up to me to say they love the booth, and those who have asked when our guests Ashley Ianconetti and Jared Haibon (stars of Bachelor in Paradise) will be there to hand out roses (which is tomorrow, 4:30pm – 6:00pm.) And that’s before the expo even opened!

Everyone seems really happy to be here, which in turn has made me happy to talk to them. It’s only day one of IBM Think, and it’s already been a lot of fun. Next up is the Chairman’s Address where IBM CEO Ginni Rometty will speak (the theater is so overcrowded, I’m hiding out in the Park theater to watch,) followed by the opening of the expo hall!

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Looking forward to day two.

Bethany Rock

Bethany Rock 17 Posts

Lover of reading, writing, -ing endings, and pasta. I'm a content specialist at Rocket Software.

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