• October 20, 2020

Are you ready for the “New Normal?”

COVID-19 has been a sobering reminder of how unprepared we all were, despite the warnings. This has flowed down to the boardroom where executives and leaders have had to deal with unprecedented economic conditions.  For them, traditional crisis response approaches will not be good enough to ensure sustainability, or in many cases, the organization’s survival.

The importance of people and interpersonal relationships has truly come to the forefront for all of us today. For an organization, this includes their staff, but also the importance of their customers and partners. Taking care of people means that executives need to shift the focus of their business priorities, especially those focused on:

  • Customer experience
  • Employee happiness and efficiency
  • Time to market
  • Competitive differentiation

Digital transformation and modernization will play a key role. Pre-pandemic, organizations felt they had a long runway to execute. Now, organizations have had their hand forced and need to prioritize efforts that ensure the survival and growth of their company.  

This is not an easy challenge, as most past initiatives fail due to major cost or time overruns. However, there is no choice now; an organization must change. And they will be challenged to do this faster, with fewer resources, and with the continued constraints of doing it within a budget. Analysts have been clear that there is a shift in the market. The benefits and necessity of modernization and digital transformation far outweigh the risk and cost of re-platforming.

And digital transformation is a broad, sweeping term. An organization’s leadership team will need to decide what their priorities are within these efforts. For example, the pandemic has highlighted the importance of supporting remote workforces and being able to deliver applications on the cloud. Deciding what business challenges need to be solved first will play a key role in the decision-making process.

Rocket remains dedicated to helping our clients overcome their most pressing challenges. As a people-first organization, we lead with our internal core values of trust, empathy, humanity, and love. These values have guided us during this time and have uniquely positioned us to help, whether that be supporting remote workers with free access to our BlueZone Web solution or aligning with our experience to help an organization deal with their pandemic-related business challenges.

We’ve also used our guiding principles to support supply chains that are delivering critical goods. With borders closed, global supply chains have been severely impacted. Yet, they are also more important than ever, delivering medical supplies, food, cleaning supplies, and medicine. We’ve used our capabilities to ensure that we can support them in their time of need, prioritizing their concerns and offering our supply chain collaboration tool, TRUcentrix, for free. It’s important that we not only express our values, but that we lead with them every day. 

Businesses are struggling to adjust to the “new normal,” but luckily, we’re all in it together. Reach out to us today to talk about how we can help with your business challenges and assist with your core systems as we all adjust to this new period of time.


Brent Harvey 1 Posts

Brent Harvey is the VP of Sales for Rocket Software based in Vancouver, Canada. He has 25 years of Enterprise technology experience working with some of the largest master brands in the world including Google, Facebook and Amazon. When not writing blogs, you can find Brent and his family on the slopes of British Columbia.


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