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whitepapers

Are whitepapers still relevant in 2016?

As a marketer, I regularly find myself thinking about the role that content and collateral plays in today’s technology industry. After all, changes in how information is created and distributed have made some kinds of communications obsolete (remember the printed press kit?), while new ones (like Twitter and SlideShare) have come to play a key […]

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RPAC

Putting our values to work at the inaugural President’s Advisory Council

Just about every company has some sort of company values statement in place, but it can be difficult to transform aspirational  words into day-to-day operations. That’s why the Rocket leadership team spends so much time figuring out how to make our mission ring true. One of our key values reads “Putting Customers and Partners First.” […]

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Rocket Launchpad

3…2…1…Welcome to Rocket Launchpad!

Rocket Software is a technology company, but we spend a lot of our time thinking about the business problems – versus the technological issues – our customers and partners face. That’s because software doesn’t exist in a vacuum, and forward-looking organizations know that technology investments only make sense if they support the bottom line. In […]

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The Rocket Band

This is your song…

It’s hard to believe that it’s only the second day of InterConnect. So much is going on here that it feels like the Rocket team has already been here for weeks! There’s so much to talk about (you can read about it from the Rocketeers who are blogging and tweeting from the expo floor, sessions, […]

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Rocket Discover IBM Connections

Making social business “connections” with Rocket Discover

We’re well into the first decade of the social media revolution, and social interaction on digital platforms has become fundamental to the modern human experience. Facebook, Twitter, Instagram, LinkedIn and the like have become the new social commons for many people, and that experience is now expanding rapidly from the personal realm into the professional. […]

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Rocket Software IBM InterConnect 2016

Welcome to IBM InterConnect 2016!

What a week it’s been! Last Tuesday I was in Orlando for IBM PartnerWorld, where we announced that Rocket is providing an entitlement to a non-production license of Rocket® Data Virtualization Version 2.1 (Rocket DV) for every new IBM z13 and z13s system. We also announced the inaugural Rocket Launchpad, an innovative engagement model designed […]

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Rocket Software IBM InterConnect 2016

Attending IBM InterConnect 2016? See how you can connect with the Rocket team!

Join us for breakfast or lunch! Have a bite on us as you take part in a lively roundtable discussion with our experts on topics including mobile, cloud, and backup. Don’t miss these opportunities to hear how your colleagues are solving everyday IT issues with technology. Space is limited—reserve your spot today! Exploring APIs for […]

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