Archive | Data virtualization

Rocket data virtualization

Insight to realize revenue: don’t wait for data to drive it

Mainframe data virtualization brings instant insight into a comprehensive view of your customer, driving revenue through repeat purchases, higher customer satisfaction, and customer acquisition. Our recent webinar, entitled Unlocking Revenue Opportunities with Mainframe Data Virtualization, with Bryan Smith, VP of Research and Development, and CTO, and Forrester’s  Noel Yuhanna, Principal Analyst, serving Enterprise Architecture professionals  explored and […]

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Rocket Software Forrester Webinar

Unlock the power of the mainframe to create new revenue opportunities

Customers are the focal point of any business, and represent the best revenue opportunities.  In financial services, the business trend of optimizing the customer experience touches every single function in the company. Delivering, servicing, and gaining insight from those customers requires a new level of IT infrastructure flexibility and real-time access to  mainframe data. Virtually […]

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Rocket data virtualization

And the Oscar goes to…data virtualization

Recognition has been a long-time coming for data virtualization. As a technology, it has been something of a pre-adolescent, the child actor who couldn’t make the transition to adult roles. While revolutionary in its approach, early forms of data virtualization were just not ready for prime time, suffering from performance and scalability issues. The norm […]

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