Rocket MultiValue Application Powers Multi-Million Dollar Software Division

So who is using a Rocket MultiValue-based app to power their software business?

Surprise, it’s the Rocket MultiValue product group. Rocket Business Connect (RBC) is an online administrative system that helps existing MultiValue partners and customers acquire new product and manage their existing licensed products.

This MultiValue app allows Rocket MV partners and customers to:

  • Order new licenses
  • Request information on monthly license reports
  • Modify their existing license configuration or add additional seats
  • Review and finalize their upcoming maintenance renewals
  • Download their invoices, query data, resend email confirmations, etc.
  • And so much more…

A History

We started building a MultiValue app back in 2002, 15 years ago this month, and rolled it out over the next year to our MultiValue partners and customers. It’s been providing self-service to our partners and customers while evolving to meet the needs of our MultiValue software business.

Vinnie Smith, Managing Director, R&D for Rocket Software was part of the original team and shared with me some specifics about the application and its architecture. Did you know that RBC runs on Rocket UniData and that Vinnie and his team harnessed the power of Rocket SB and Rocket U2 Web DE to build this application?

“Our goal was to develop a self-service application for our partners and customers that was easy to use,” stated Vinnie. For example, our partners and customers don’t need to remember part numbers. “But, the application also needed to be able to handle the complex business rules around a software business with partners, partner end users and direct end users. Today, thanks to the MultiValue data structure that the application is based on (UniData), our partners and customers have access to a complete history of their licenses and maintenance,” continued Vinnie.

Today, our MultiValue-based app supports a multi-million-dollar business and is administered by a team of only three people—a testament to UniData’s low operating costs. In 2015, following our acquisition of D3, we added data regarding these partners and customers and their licenses and maintenance information.

Even more recently, in 2017, we added a new section of Upgrade Resources. Be sure to check out the new orange “It’s Time to Upgrade” box. Click on it and you’ll see Features/Benefits by Major Release, Release Schedules, Product Lifecycle Announcements, and more.

Kathy Larson 53 Posts

Hi, I'm the Product Marketing Manager for Rocket MultiValue. I returned to MultiValue in 2014. You see, I started my career right out of grad school with Unidata in downtown Denver. Back then I worked with our hardware partners including DEC, Data General, Sequent, HP and many others! Later I moved to MarComm and Product Marketing. I love being back in MV and in my free time enjoy spending time with my family skiing, hiking and enjoying Colorado.


  • Ray Else Reply

    March 24, 2017 at 7:22 am

    As one of those 3 people supporting RBC for years, I wanted to make note that we integrate with other systems like Vertex (for taxes) and soon SalesForce using MV Basic web service calls.

  • Randy Nettling Reply

    May 27, 2017 at 10:07 am

    I would like to learn more on integration with Salesforce using MV web service calls.

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