Rocket Helps Dover Saddlery Power Online Growth and Expansion

A joke for you:

What do saddles and Rocket mvBase have in common?

They have a lot riding on them!

Alright, we may be amateur comedians, but we are experts on MultiValue application platforms. It’s Dover Saddlery of Littleton, MA who are the authority on saddles and tack. Rocket MV and Dover Saddlery came together in the early 2000s to combine expertise, culminating in Dover’s expansion to 31 stores. But before that, Dover Saddlery struggled to meet the demands of their growing customer base—and that’s no joke.

They fought to coordinate thousands of SKUs—apparel and equipment—between physical stores, online catalog orders, and call-center purchases. Fortunately, the Dover founders had worked with Rocket Software before and knew Rocket mvBase was the solution they needed. mvBase is the embedded, multi-dimensional database management system their expanding retail business could rely on to meet new customer requests and service expectations.

“The software just works…it never goes down, and it makes it easy to support the needs of our different stores and businesses without having a big IT team.”

—Rich Sueltenfuss, IT Director, Dover Saddlery

Today, Dover Saddlery is a $130 million revenue business maintaining 30,000 SKUs with a small IT staff. To learn more about how Dover Saddlery achieves success with Rocket mvBase, download the full case study now!


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Bethany Rock 1 Posts

Lover of reading, writing, -ing endings, and pasta. I'm a content specialist at Rocket Software.


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