Rocket data virtualization

Insight to realize revenue: don’t wait for data to drive it

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Mainframe data virtualization brings instant insight into a comprehensive view of your customer, driving revenue through repeat purchases, higher customer satisfaction, and customer acquisition. Our recent webinar, entitled Unlocking Revenue Opportunities with Mainframe Data Virtualization, with Bryan Smith, VP of Research and Development, and CTO, and Forrester’s  Noel Yuhanna, Principal Analyst, serving Enterprise Architecture professionals  explored and […]

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Rocket Software Forrester Webinar

Unlock the power of the mainframe to create new revenue opportunities

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Customers are the focal point of any business, and represent the best revenue opportunities.  In financial services, the business trend of optimizing the customer experience touches every single function in the company. Delivering, servicing, and gaining insight from those customers requires a new level of IT infrastructure flexibility and real-time access to  mainframe data. Virtually […]

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Rocket.Build 2016

If They Come, You Will Build It: Rocket Build 2016

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Q: What do you get when you put 150 engineers from nine countries in one room to spend a week working on more than 20 vexing technology problems? A: Rocket.Build, Rocket Software’s annual hackathon, which brings engineers and programmers from around the world to work in teams to develop new products to help Rocket customers […]

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HAL 9000

Live from IBM World of Watson: don’t be afraid of the AI boogeyman

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I’ve been lucky enough to sit in on a number of interesting conversations and presentations this week at World of Watson that deal with the underpinnings of cognitive technology–most notable, artificial intelligence (AI for short). And interestingly, something that came up in each of those conversations was the usual Hollywood portrayal of AI as the […]

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Gears

Live from IBM World of Watson: could a cognitive system have written this for me?

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A lot of the talk this week focuses on how AI and cognitive systems can help extend our abilities in healthcare, or factories, or public infrastructure. But these systems also have potential applications for non-physical pursuits. For example, marketing. In a session I attended yesterday, the speaker noted that marketers only have access to 20% […]

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